TTYL was developed as part of an initiative during my time at 302, aimed at creating small web-based games that focused on a single mechanic to discover the essence of “finding the fun.” However, TTYL evolved into something much greater. It achieved an impressive 2.0% clickthrough rate during my tenure and engaged over 19,000 players. Remarkably, it even generated some revenue, despite being a free-to-play game.
Responsibilities
I was the producer and product owner for TTYL. Some of my roles and responsibilities included:
- Creating, managing, and communicating sprint plans and milestone schedules
- Communicating with stakeholders about the state of the project
- Presenting milestone progress to the company
- Delegating work and resources
- Facilitating communication between team members
- Assessing risks and planning contingencies
- Narrative editing
- QA
- Strategizing and executing upon marketing and promotional material
Melissa Wells | producer 
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